Great video about how natural sound can enhance your storytelling
 
This article examines how to effectively use audio when creating a slideshow on your site.
 
this article discusses whether music is often used as a crutch in storytelling.
 
This article shows you what to look for and how to interview for natural sound pkgs.
 
This article gives wonderful advice about web writing and spends time discussing broadcast writing and relation to web writing.
 
This article shows you how to change your script to a web story.
 
This site gives you step-by-step instructions about how to use Twitter for information gathering
 
This article gives excellent advice about what, how and when to link.
 
This site has great advice about headlines for the web.
 
This site shows you how to identify operative words in a script and how to emphasis them.  Those are the best pages and apply to reading scripts only.  These tips do not apply to standups (at least in my book) as those should be more conversational and less scripted.
 http://multimedia.journalism.berkeley.edu/tutorials/standups/operatives-identifying/